One's heart sinks reading the liner booklet that lists six “Artist Management” personnel, plus someone for “Hair & Makeup” and another person for “Styling”. Alas, we will probably now never know who did the hair and make-up for Casals, Szigeti, Furtwängler or Adolf Busch; these things are important to know. Listing these hangers-on is all part of the intense commercialisation of classical music and performers; any good performer has a host of parasites waiting to be fed, and they add nothing to the music, nor to the performances. If Mr Shengliang loses his hair, or turns 35, he will probably be dropped from the EMI artist list within hours. He has even been given a nice new memorable marketing name: Niu Niu. A friend tells me that, in Chinese, this means Cow-Cow. Anyway: Mr Cow Cow can certainly play the piano with superb technique and good feeling. One hopes the six Artist Managers will leave him free to do his own artistic thing.
Thursday, 17 January 2013
Niu Niu
One's heart sinks reading the liner booklet that lists six “Artist Management” personnel, plus someone for “Hair & Makeup” and another person for “Styling”. Alas, we will probably now never know who did the hair and make-up for Casals, Szigeti, Furtwängler or Adolf Busch; these things are important to know. Listing these hangers-on is all part of the intense commercialisation of classical music and performers; any good performer has a host of parasites waiting to be fed, and they add nothing to the music, nor to the performances. If Mr Shengliang loses his hair, or turns 35, he will probably be dropped from the EMI artist list within hours. He has even been given a nice new memorable marketing name: Niu Niu. A friend tells me that, in Chinese, this means Cow-Cow. Anyway: Mr Cow Cow can certainly play the piano with superb technique and good feeling. One hopes the six Artist Managers will leave him free to do his own artistic thing.
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